Business Writing
Basics of Good Writing
-Good writing is a windowpane
Writing should be transparent.
Clarity above all
-Waste no time
Keep reader’s schedule in mind
Efficiency
Shorted
Well organised documents
Clear and direct writing
Get ideas across quickly
Make you and your ideas look good
-Don’t sound smart, be smart
Say what you mean simply and directly
-Own your ideas
-Be the authority
Avoid wishy-washy words
Like-
Should
Maybe
Could
Might
Think
-Everyone needs an editor
Accept value of feedback to get better
Design well to write well
-Who are you
Self presentation
-Appearance matters
First impression
How your document looks
Clarity, brevity, message
-Looking your best
White space
Short paragraph
Organisational tags
The formula for writing success
Why is organisation important
-Organise or die
-Scaffold well to write well
-Great writers are great revisers
Part of revision is how my audience is going to see it
-Organisational scaffold you need for everything
-Scaffold well to write well
Structure of Business Document-
-Say what you are going to say: The Roadmap
First sentence should be purpose of document.
Then provide one or two sentences that summarise your primary argument.
-Say it: The signposted body paragraphs
Body paragraphs
Elaborate your points.
Write in points in order
First sentence most important
-Say what you just said:Conclusion as a reminder
Restatement of first paragraph with different language
Scaffold for the paragraph
-One idea per paragraph
-Every idea begins with a strong topic sentence that tells topic. It should be so clear that you can put it in a document outline.
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