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Graphic Design Notes

 Graphic Design

Applications-

Power point

Keynote

Adobe indesign

Adobe illustrator

Adobe photoshop

Coral draw

Google slides


Design Terms-

Arrange-arranging sending something back to front or vice versa

Group-move them together

Align- top, left, right, bottom

Distribute-equidistant

Scale

Constraint

Rotate

Translucent, opacity, transparency

Crop

Hue what is colour, saturation how vivid is colour, lightness how light is colour


To recognise good design-

-professionalism in design


Good design vs bad design

There are two aspects here,

One, living a critical practice.Its working through the world paying attention to what is good writing, good design, good public speaking.

Second, once you are able to think about that, being critical, modelling your own work after the work you appreciate.

Developing a good vocabulary what works, what dose n’t work


-designing with a critical eye

Look at everything, see as a critic

-developing a design vocabulary

Is there?

Clear message

Dominant theme

Balanced

Organised

Obvious portal or target

Polished

Confident

Matter of looking down and seeing closely


Seeking inspiration at inspiring places-

-you can’t create in vacuum

Where to look for inspiration

design ideas, Pinterest, design blogs

There a lot of bad stuff also

Internet is not cherry picked

Its hard to make right decisions

Sources outside the box, sources that make space

Looking at the broader world of design before even we start a project

think about the soul of the message, forget about the platform

Look at world around you


The necessity of structure-

First thing grid, basic structure

All good design starts with structure

Introducing grid

Grid is organisational for us but if you pull it off right, no one sees the grid/ structure, makes it look perfect, its your brilliance that’s showing


Introducing the grid-

Our scaffold is grid in design

Organisation is the foundation of professionalism

We simply line things up, we find common axes, every opportunity to line things up. We take it and when we do that, we draw lines along the edges of our elements. We see things are now lined up. And that’s called grid.

Helps in getting message.

Using grid, before putting anything on the project think about grid

Organised, well mannered

Start with grid to organise your thought and content

Can be real or imaginary

Grid is recyclable 


Grid and audience perception

Optical illusions- common errors of perception- designers should know it

Major content above middle

Use rule of 3rds

3 cols 3 rows- if we take a rectangle and divide it into 9 equal parts, its the intersection of those parts that are visually the most interesting



The power of negative space (unused part of content)

Margins- areas around the edge of our composition

Gutters- areas between columns of text and design elements

Effects hoe audience feels

Negative space is just as important as content


Why designers use templates?

Finding a common solution to multiple problems

Replicable structure- template

Anticipate the layout within the broader project

Keep everything consistent

Start with biggest challenge. Slide with most content. Solve and work through others


Introducing the palette

Type

Color

Images

Graphics

We are going to deal with thousands of typefaces, millions of colors and infinite number of images to work with.

It’s actually pretty daunting trying to decide what we are going to put on our palette to deliver to our composition.

How do we do that?

How do we make right decisions?

How do we make certain we are using right colors?


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